This does not appear to be a joke. The FDA plans to require graphic warnings on cigarette packages about the health risks of smoking. The images are astonishing. Click through to see them. They cover half the surface of the cigarette package, and are blunt to the point of being shocking.
I imagine the heads of tobacco company executives are exploding over this. They are, no doubt, frantically calling their lobbyists to figure out what to do.
If this goes through, it would be the boldest regulatory action I have ever seen.
I can't wait to hear the arguments against it. What will tobacco companies and their supporters say?
"Cigarettes don't kill"? Please.
Senators and congressmen from tobacco-producing states will probably make the argument that the package labels will reduce sales and will, by extension, kill jobs. I guess Rush Limbaugh and the U.S. Chamber of Commerce will find that persuasive.
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